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New Client Acquisition Cost & First-Visit Review

See what you spent to acquire new clients and how their completed first visits compare with those acquisition costs.

Acquisition cost per client
First-visit contribution
Spend & first-visit results

Review Your New Client Acquisition

Review Details

Optional references for one campaign, client source, or review period.

A label for this review only.

Review Name must be 80 characters or fewer.

Use one campaign, referral source, promotion, or other source per review.

Campaign or Client Source must be 80 characters or fewer.

Use the period when the activity occurred or the new clients were counted.

Enter a valid date.

If both dates are entered, the end date cannot be earlier than the start date.

Enter a valid end date that is not earlier than the start date.

Acquisition Spend

Cash costs directly tied to acquiring the clients in this review.

Examples: cash referral rewards, lead fees, or acquisition-specific agency/creative costs. Do not enter the same dollar again under first-visit variable costs.

Enter a valid amount from $0.00 to $10,000,000.00.

Do not add a client discount here if that discount is already reflected in the first-visit revenue below. General rent, ordinary software, and other fixed overhead stay outside this review.

Completed First-Visit Results

Use the same completed first-visit cohort for the client count, revenue, and variable costs.

Count clients who were new to your business and completed their first visit from this source or campaign. Do not count leads, cancellations, no-shows, or future bookings.

Enter a whole number from 0 to 100,000.

Enter actual service revenue from those completed first visits, before sales tax and tips and after discounts, credits, refunds, or promotions.

Enter a valid amount from $0.00 to $10,000,000.00. If the client count is 0, this must be $0.00.

Include costs that increased because these visits occurred, such as service products, disposables, payment processing, or visit-based employee/commission labor. Exclude rent, fixed wages, owner time, general overhead, and acquisition costs entered above.

Enter a valid amount from $0.00 to $10,000,000.00. If the client count is 0, this must be $0.00.

Use the same attribution rule for every client in this review. If a client could belong to multiple sources, assign them consistently or leave them out of this single-source review. This calculator does not determine which marketing activity caused a client to book.